Kelli Anne Cerini

How To Apply For the Google Ad Grant

By Andrew Wirtz

Are you curious if your nonprofit organization should get set up with a Google Ad Grant? Google Ad Grants are an amazing way for nonprofits to receive up to $10,000 per month in in-kind advertising to promote their causes and programs on Google search ads. The best thing is the application is quick and there is no cost to the nonprofit to start!

The Google Ad Grant application process can seem daunting, but we’re here to help! In this blog post, we’ll walk you through the steps you need to take to complete your Google Ad Grant application.

1. Create a Google for Nonprofits account.

If you don’t already have a Google for Nonprofits account, the first step is to create one. This account will give you access to all of the Google tools and resources available to nonprofits. This includes Gmail for your organization as well as all of the Google Workspace. This process involves verification of your nonprofit through Tech Soup, a Google partner. Have your EIN ready to share when signing up for Google For Nonprofits. In order to be eligible for a Google Ad Grant, your nonprofit must have 501(c)(3) tax-exempt status in the United States. If you’re outside of the US and not sure if your organization qualifies, check the Google Ad Grant website.

2. Sign up for the Google Ad Grant Program

Once you’re logged in to your Google for Nonprofits account, you can sign up for the Google Ad Grant program. You can click “Sign in to Ad Grants” under the Product section of your Google For Nonprofit dashboard, and your account will be opened and ready to go!

That’s it! Once you’re approved for a Google Ad Grant, you can start using Google Ads to promote your nonprofit. For more tips on getting the most out of your grant, check out our Google Ad Grant Guide! If you don’t want to do the ad grant application yourself, leave it us! Our Google Ad Grant experts can ensure you get the grant on your first attempt!

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