By Alex Gambino / January 23, 2023
If you own a nonprofit, your main goal is to bring awareness to your cause and raise as much money as possible. Whether you have a nonprofit in healthcare, education, or anything else, everything you do is for the greater good. While you plan for big events, auctions, and partnership meetings; you may find it challenging to stay on top of your marketing initiatives and donor communication.
Thankfully, with the recent developments in artificial intelligence and automation tools, you no longer need to spend countless hours sending emails, creating content, or writing press releases.
You may be wondering: What exactly is artificial intelligence? Can my nonprofit actually benefit from these tools? We’re here to walk you through everything you need to know about how nonprofits can use these tools to improve workplace productivity.
Let’s take a closer look:
What exactly is artificial intelligence?
Artificial intelligence is commonly referred to as AI. To put it simply, it’s a computer system with human intelligence. These tools have the power to help with simple marketing tasks like collecting data, writing content, and brainstorming new ideas for your content marketing strategy.
Keep in mind, artificial intelligence can’t replace your marketing team. Instead, it helps your team restructure their work week, so they can focus on big projects, event planning, donor gifting, and the overall strategy you have in place. With the right tools, you can increase productivity and get time back in your day to focus on the bigger picture.
What are Automation Tools?
Automation tools help you automate mundane workweek tasks. With these tools, you can easily create email customer journeys that work in the background, publish social media posts, and stay on top of communication with partnerships or big donors.
Automation tools aim to simplify your workweek and give you time to focus on brainstorming new ideas and fine-tuning your strategic approach. Whether it’s email marketing, social media, or donor communication: With the right tools, your team will have what they need to automate mundane everyday tasks and test new ideas while eliminating the risk of human error.
How Nonprofits can benefit from AI and Automation Tools
While AI and automation tools are a relatively new concept, they have grown to be invaluable tools nonprofits in all industries can utilize to improve workplace productivity and streamline success. With the right tools, your nonprofit can get valuable time back in your day to focus on raising funds for your cause and creating connections with potential donors.
Here are three benefits:
Improve your donor outreach
With the right tools, you can easily create, send, and design template letters for donation outreach for event honorees. You can also stay connected with your customers and automate your communication to keep donors, sponsors, and partners in the know. This will help you stay ahead of donor churn and keep individuals focused on building relationships with donors.
Enhance your content strategy
Spending countless hours strategizing, writing, and creating next-level copy can be challenging, especially when you have other tasks that require more time. With AI and automation, you can generate auction item descriptions, write website copy, or create email content. This will give you time back in your day to focus on more important tasks.
Advanced segmentation and personalization
Personalization is a must-have in today’s digital age. It ensures your donors or partners feel recognized and heard by your nonprofit. However, personalizing and segmenting every email you send can be difficult without the right tools. With AI and automation, you can segment every email you send, personalize them, and automate your strategy. This will ensure all of your marketing has a personalized touch.
That’s only to skim the surface of the benefits of AI and automation. Once you’re ready to restructure your workweek with the power of AI, you’ll find that there are countless use cases for these tools.
Three ways to use AI and Automation for Nonprofits
1. Social media creative content & automation
Coming to the table with new and innovative content ideas can be challenging. Especially if you don’t have the time to put towards crafting a social media strategy. With the help of fully-automated social media tools like PostPanda, you can get creative content that automatically gets shared on your social networks.
The platform will create posts and captions you can use for Facebook, Instagram, LinkedIn, and more. This eliminates the need to constantly create social media content or templates. It’s like having your very own social media manager at your fingertips.
There are also DIY social media automation tools that allow you to post, schedule, and plan your content. These tools help you schedule content for the upcoming months so your team can focus on strategy. Most automation tools like Hootsuite also have a suite of reporting tools that can help you make informed, data-driven decisions about your content strategy.
2. AI copywriting
Wish there was an easier way to create compelling website copy? Well, with the help of AI copywriting, you can do all this and more. These tools help you rethink your content strategy and find new ways to connect with your audience. It makes writing compelling content in seconds.
With platforms like Jasper and ChatGPT, you can produce high-quality content that helps you connect with donors, volunteers, and prospective partners. You can develop template letters for donation outreach for event honorees, write a blog about a recent event, and create high-quality email content for newsletters.
Keep in mind: Your team will still want to read through and edit the content to add a human touch to your copy. This way, you can ensure your content aims to connect with your target audience and aligns with your overall goals.
3. Email marketing software
Email marketing is a must-have for any nonprofit. Not only is email marketing one of the most effective marketing channels you can capitalize on, but it is also the perfect channel for keeping your partners, donors, and sponsors informed about upcoming events, news, and insights into your nonprofit. However, sending emails out individually with a personalized touch can be a daunting task, especially if you have a big subscriber list.
With email marketing automation tools, you can easily create, send, and schedule emails. With tools like EmailOctopus, you can automate your email outreach, create captivating email designs, and take a segmented approach to your email marketing strategy. These tools also give you access to a suite of data and insights you can use to fine-tune your email marketing strategy and find new opportunities.
Partnering with an automation/marketing professional
In today’s digital age, it pays to have a partner that knows how to capitalize on automation and artificial intelligence. With a marketing professional, you can discover new tools and get time back in your day to focus on what’s most important: raising money for your cause.
At Powered by Professionals, we help nonprofits fundraise for their cause and find tools that get them closer to success. If you’re ready to focus on raising money for your cause, take a strategic approach to donor communication, and get more from your campaigns: We’re here to help. Feel free to explore our solutions for your non-profit.
Contact us today to learn more.
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