Powered by Professionals (PBP) (https://www.poweredbyprofessionals.com/) is a national fundraising and event management firm, based in New York City, that specializes in helping charity and non-profit organizations exceed their fundraising goals. Utilizing their unique strategic approach (https://www.poweredbyprofessionals.com/fundraising/), PBP identifies the key individuals involved in your organization including board members, honorees, and committee members, and works with them to transition their personal relationships into fundraising relationships.
Over the last 20 years, PBP has worked with over 100 nonprofit organizations (https://www.poweredbyprofessionals.com/clients/) to maximize their fundraising efforts and in the process have managed and produced hundreds of in-person, virtual, and hybrid events (https://www.poweredbyprofessionals.com/production/), resulting in close to $150 million raised for these charities.
Since the beginning of the pandemic, PBP has been at the forefront of the virtual and hybrid event space (https://www.poweredbyprofessionals.com/hybrid-and-virtual-events/), working with dozens of nonprofits to rethink their fundraising strategy and take both their event and fundraising online. Here are a few tips from PBP that can help you plan a successful virtual fundraising event (https://www.poweredbyprofessionals.com/nonprofit-virtual-event-examples/):
MAP OUT YOUR EVENT
Whether you are looking to go hybrid or fully virtual for your annual fundraising gala, awareness run/walk, or benefit concert, you will need to determine your event format and how you envision it happening so that the rest of the event planning falls into place. Once you have figured out what parts of your event you want prerecorded vs. live, create an event timeline (https://www.poweredbyprofessionals.com/event-timelines/) and run of show to start outlaying your event planning process.
IDENTIFY YOUR TECH PARTNERS
There are so many types of virtual event platforms available now; it can be difficult to decide which to use. PBP is constantly exploring new platforms and revisiting existing ones, as the platforms are continuously evolving and adding new services. Sometimes a combination of different tech platforms works best for your event. PBP has a couple blog posts that can help you pick the best platform for your organization linked here (https://www.poweredbyprofessionals.com/virtual-event-tech-questions/) and here (https://www.poweredbyprofessionals.com/vendor-highlight-tech-platforms/).
You cannot rehearse too much. If your event has live components, you will need to make sure all your speakers know how to access the event, when they will be seen on screen, and how they will interact with the audience. Even if your event is fully prerecorded, you will need to watch your video content many times to find the best places to put any graphics, make sure the videos transition well, and that your program’s message is clear to the audience. The more you rehearse, the more flawless your event will be because you will be able to pick up little details you may not have thought of before.
For more virtual and hybrid event fundraising and event planning tips, tune into our webinar on September 21, where PBP CEO and Founder, Darren Port, will be discussing how to adapt your event and fundraising strategy in a world of COVID-19 uncertainty. More information about the webinar and how to register is below.