As a business owner, you’re always looking for new ways to reach your target audience and promote your product or service. And with the vast array of digital marketing options available today, it can be tough to know which one is right for you.
Two of the most popular choices are Google Search Ads and Google Display Ads. But what’s the difference between the two? And which one is right for your business?
Google Search Ads are the text-based ads that appear at the top of the search results page when you search for a specific keyword on Google.com. These ads are triggered by the keywords that you bid on in your Google Ads account.
Google Display Ads are the image-based ads that appear on websites in the Google. Display ads are shown on the articles, videos, or websites that consumers browse. With Google Ads, you may serve your ads on the Google Display Network, a collection of over two million websites that reach over 90% of Internet users across the globe.
How do you know when to use search or display ads?
If you consider your business an “urgent” service, it’s probably a good idea to start with search ads. This includes companpies like locksmiths, tow trucks, 24-hour veterinarian, and dentists. Display ads wouldn’t be helpful in this situation as people won’t save your information for later if they come across your Display ads.
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