Storytelling Amplified: Strategies For Effective Communication & Engagement

The “Storytelling Amplified: Strategies for Effective Communication and Engagement” conference offers a comprehensive exploration of key topics crucial for nonprofit success.


9:30 AM – 10:00 AM
Virtual Networking

10:00 AM to 11:00 AM
Predictive AI vs Generative AI: Understanding the Balance of the Two-Sided AI Coin
Scott Rosenkrans, Donor Search

The presentation aims to elucidate the distinct roles and benefits of predictive and generative AI within the context of fundraising and philanthropy. It provides an overview of artificial intelligence, including definitions, applications, and ethical considerations, before diving deep into the specifics of predictive and generative AI. The objectives are to:

1. Clarify the concepts of predictive and generative AI, outlining their functions, applications, and impacts on fundraising efforts.

2. Examine the balance between utilizing predictive AI for forecasting donor behaviors and generative AI for creating innovative engagement strategies.

3. Highlight the synergy between the two AI types for enhancing personalized outreach and donor engagement in nonprofit fundraising.

4. Discuss responsible AI use, emphasizing the importance of transparency, fairness, and privacy in AI applications.

5. Provide actionable insights for nonprofits to effectively integrate predictive and generative AI into their fundraising strategies, ensuring a more targeted, personalized approach to donor relations and stewardship.

This presentation is designed to equip nonprofit professionals with the knowledge and tools to leverage AI technologies responsibly and effectively, enhancing their fundraising efforts and fostering a more charitable future.

11:05 AM – 12:00 PM

The Power of Networking: Building Partnerships and Amplifying Reach

Tommy DiMisa, REBC, Vanguard Benefits

Erika S. Floreska, Long Island Children’s Museum

Maheen Kaleem, Grantmakers for Girls of Color

Kylee McGrane-Zarnoch, A Moment of Magic Foundation

  • Strategies for effective networking within the nonprofit sector and beyond.
  • Leveraging networking opportunities for collaboration, resource-sharing, and strategic partnerships.
  • Tips for cultivating relationships with influencers, thought leaders, and industry stakeholders.

12:05 AM – 1:00 PM

Mastering PR and Media Training: Building Relationships with the Press

Kerry Gillick-Goldberg, KGG Enterprises, LLC.

Jennifer Oliva

  • Understanding the basics of public relations and media relations for nonprofits.
  • Techniques for building relationships with journalists, crafting press releases, and pitching stories.
  • Media training essentials: preparing spokespeople for interviews and managing crisis communication.

1:05 AM – 2:00 PM

Leveraging Social Media for Maximum Impact: Strategies and Best Practices

Michael Bellavia, HelpGood

Nicole Frisina, Your Part-Time Controller, LLC

Nick Lynch,

  • Exploring the role of social media in amplifying nonprofit stories and reaching broader audiences.
  • Best practices for content creation, platform selection, and community engagement.
  • Harnessing analytics and insights to measure social media impact and optimize strategies.

2:05 PM – 3:00 PM

The Nonprofit Panel: Insights, Challenges, and Strategies

Alison La Ferlita, Nonprofit Resource Hub

Jenelle Hopkins, Girls Who Code

Joseph A. Salamone, The Long Island Coalition Against Bullying

Mike Rosen, Guide Dog Foundation for the Blind, Inc.® & America’s VetDogs

Amy Zaslansky, Book Fairies

  • A panel discussion featuring leaders and experts from various nonprofits.
  • Sharing insights, challenges, and successful strategies in nonprofit marketing.
  • Q&A session allowing attendees to engage directly with panelists and gain practical advice for their organizations.